How to Create a Risk-taking Culture


It’s no coincidence that our most revered business icons are also the boldest risk-takers, such as Richard Branson, Elon Musk and Steve Jobs. Yet with so much emphasis on short-term stock price gains and bottom line focus, organizations tend to act too safe, resulting in a stagnant business culture which generates entirely forgettable results in a world that demands significant solutions.

If ground-breaking innovation is about taking calculated risks, then why do companies not only set reams of policies and procedures to limit risk, but also spend no resources developing the key skills and systems for effective risk-taking? In this poignant presentation, Deborah discusses how to get back into the business of taking risk. Based on her series of books, including The Risk Factor: Why Every Organization Needs Big Bets, Bold Characters, and the Occasional Spectacular Failure, Deborah Perry Piscione explores risk-taking as a powerful tool for leaders and their organizations.

Exemplifying the heroes of risk, entrepreneurship, and venture capitalism, and the role risk-taking play in their success, Piscione makes the case that for your culture to act smarter, faster, with more agility in reacting to competition and developing innovative ways to grow, you must explore the one core leadership skill that has been completely ignored in corporate cultures. She explores both the individual skills and organization systems to unleash risk-taking. This is a very exciting speech for an entire audience.

Learning Outcomes:

  1. Discover how to create a culture of risk-taking to generate next level business solutions
  2. Develop skills for effective risk-taking and betting big on the creativity of employees
  3. Explore new avenues for improving organizational culture to optimize risk-taking and encourage creative exploration


Deborah’s Corresponding Book: The Risk Factor: Why Every Organization Needs Big Bets, Bold Characters, and the Occasional Spectacular Failure

Deborah’s Corresponding LinkedIn Learning Course: Risk-taking For Leaders on Innovation with Deborah Perry Piscione:

Coinciding Presentation Example

The Risk Factor – TEDx Presentation, Deborah Perry Piscione